Flash Drive

Inbal Hoffman

Curator: Tali Ben Nun

24.05.2018 - 22.06.2018

Flash Drive

Flash Drive is a site-specific installation that tells the story of a personal journey that never took place and remains a dream buried under a mountain of laundry and dishes in the sink. The installation presents a household space, which is revealed as an abundant alternative to possibilities, adventures, discoveries, treasures, inventions and disruptions, in which the everyday and the fantastic are charged with new meanings and purposes. Through amusing and unpredictable connections between the crafts and the ready-made objects, between camping and sculpture, between dream and failure, Hoffman leads the viewer to a heroic adventure, made of things without an aura or uniqueness: sheets become sails, used clothes become stalactites in a dark cave, a coffee table turns into a drive-in for cars loaded with equipment as if travelling from coast to coast, crochet tablecloths rise to snowy summits on an ironing board, disposable dishes, garbage bags and cleaning materials turn into a blue and white Arctic landscape. Through rich and amusing materialistic aesthetics, wandering in the depths of the installation becomes a backpacking track that includes an expedition between summits and glaciers, the open sea and in the depths of the earth, and in the end awaits the visitors a souvenir shop typical of national parks.

Flash Drive is a metaphorical drive that resuscitates Hoffman's childhood memories, reawakening the adventurous instinct and longing to go out and discover the world even when it is impossible. With childlike stubbornness, she does not let go of one of life's greatest pleasures - the possibility of dreaming and imagining that everything is possible. Hoffman builds an experiential sculptural space that draws viewers, both young and old, into imaginary, familiar and alien regions, making them active partners of the adventure.

Hoffman's world has its own rules and order. It is an autonomous world, full of inventions, details and parodic twists, a department store of brilliant and absurd possibilities, which preserve the gap between logic and nonsense, between the outside and the inside, between the fantastic and the pragmatic.

- -

Inbal Hoffman (1973) Lives and works in Tel Aviv. Graduated with honors from Bezalel Academy of Art and Design, Jerusalem (1999). She is a multidisciplinary artist who works in sculpture, video, photography, drawing, installation and gardening. Hoffman exhibited three solo exhibitions and participated in group exhibitions and projects in galleries and museums in Israel and abroad. She was one of the ten candidates for the Keshet 2018 prize, and the Blooom award in Art Dusseldorf 2017.

Hoffman deals with the sublime that inhibits our daily life by using ready-made objects and cheap raw materials. Her works are characterized by workmanship and fine detail, juxtaposing different techniques and mediums, and combining traditional and industrial forms of work, between organic and digital, matter and image.

Vision and Failure – Annual Theme for 2018

This exhibition will be the 5th of 2018, which will consist entirely of exhibitions revolving around the theme 'Vision and Failure'. By dealing with the chosen subject, Alfred Gallery seeks to expand the field of meanings that are embedded between the words: vision, success, failure, intent and improvisation, raise questions about the factors that define these concepts, and break up centers of power.

The selected exhibitions will be accompanied by performance events, lectures and screenings, and during the summer, a residency program will take place hosting several artists who will create in the gallery space in cooperation with the gallery visitors.

In the series 'Vision and Failure', Alfred Gallery seeks to examine the possible opportunities inherent in failure: experimentalism, fragility, weakness, indecision, confusion. Alfred Gallery seeks to direct the spotlight to daring and risk taking activities inherent in the word failure. This is in order to present additional nuances in the experience of art making and the observing experience.