From Alfred Gallery to Alfred Institute
Alfred Gallery is a cooperative institute with 17 members / artists who actively participate in all aspects of the gallery's activities, including curating, management, operation and participating in exhibitions. The collaborative nature of the gallery offers a dynamic and supportive environment for artists to display their works.
The creation of the gallery came from the need to produce and exhibit art work in an independent way, free from reliance on the traditional and commercial authorities of the art world. Furthermore, to be free from the consciousness that the art sector in the country, and particularly in Tel Aviv, is small and closed. The gallery allows artistic advancement of all of its members and guest artists exhibiting in it (with an exhibition space and the benefits of public relations). It offers a real option to expand the margins of the Tel Aviv art scene.
Alfred Gallery started its activities in a small space in Florentin in 2005. In its early activities, the gallery showed solo exhibitions, mainly of the work of the founding artists. Later, the gallery began to regularly host artists who were not members of the gallery. Furthermore, the gallery members of the "Alfred" were invited to Kaye College in Be'er Sheva, in the south of Israel and Bat Yam Museum in contemporary art. Alfred Gallery Panel initiated and conducted a cooperative art gallery pane,l which was attended by representatives of Barbur Gallery in Jerusalem, the curators group "Atzirot" and the "Eifo Dana?" performance group and were involved in other initiatives in Israel.
In 2009, the transition into a new and spacious studio in Levontin street, allowed to expansion and development of artistic and curatorial activities. It also allowed the "Alfred organization to promote art and cultural" values and to provide a platform for high-quality artists to present their works.
In 2014, the Gallery moved to the new space in Eifelet street to a building in the south of Tel Aviv, located at the junction between Neve Tsedek and the American colony. The heart of the institute is the Alfred gallery but the institute also hosts also creative workshops, 15 studio spaces, a large garden for active meeting points and a rooftop with a view on neve tsedek and the sea.